The primary responsibility of Filinvest Land is to the people that inhabit the cities, communities, and homes it has created. Filinvest will continually contribute to the economic development of society and will function as a good corporate citizen.
Filinvest shall provide its customers with universally competitive products that are valued not only for quality but in terms of affordability for all income levels. Only through research and development, innovation, and the use of appropriate technology can high quality services be provided.
Affordable housing shall always be a high priority in company endeavors. Coupled with safeguarding and maximum utilization of company assets, this long-term view (one of holding permanent the strategic health of Filinvest) should lead to better and sounder returns for stockholders.
The continuous pursuit of this mission can only result in industry leadership.
In the delivery of service to these people, high quality will be the one and only standard. A singularity of interest exists between the company and its employees, providing good working conditions, compensation based on performance, opportunity for growth and employment security are musts.
Innovation, professionalism, and teamwork are highly valued. The highest standards of business and moral ethics shall be exercised.
The long-term strategic health of Filinvest will always be paramount over short-term financial gains.